Cristiano Ronaldo and Binance have recently released their sixth collaboration of digital collectibles. Dubbed “Forever to the Moon,” this collaboration wants to bring Web3 innovation to the dynamic arena of sports. The global soccer icon has partnered with the FTX cryptocurrency exchange to transform the entire collectibles experience. Together, they hope to transform the future of fan engagement through immersive digital innovation. This newest NFT drop provides fans with the chance to own limited-edition digital assets and experiences.

The “Forever to the Moon” collection features 7,777 unique digital collectibles. You can pick one up starting on June 11 until June 27! These digital assets are cool pieces of memorabilia, but more importantly they give whoever holds them access to some sweet prizes. Currently, these prizes consist of all-access tickets to Binance Blockchain Week, signed Bengal jerseys and autographed footballs.

A star attraction of this unique collaboration is the “7 Minutes with CR7” experience. As if that wasn’t enough, seven more lucky winners will get the incredible chance to meet Cristiano Ronaldo himself. This initiative highlights the dedication of both Ronaldo and Binance to building deep, personal relationships with fans.

Binance's partnership with Cristiano Ronaldo leverages the platform's extensive reach of over 270 million users worldwide. This fun, new reach goes a long way toward advancing blockchain technology in innovative ways and improving the engagement of their fans. Those are the types of special snippets and moments that Ronaldo is looking to immortalize as digital collectibles. This disruptive move deepens the connection he has with his audience.

Commenting on the launch, Sarh Dale, Binance’s Global Head of Partnerships said, “We are thrilled to continue our collaboration with Cristiano Ronaldo. She pointed out the common goal of improving fan experiences with Web3 technology. Inspired by the success of earlier drops, the “Forever to the Moon” collection takes it a step further. Most importantly, it deepens the partnership’s status as a trailblazing force in the new marketplace for digital collectibles.