Binance and Cristiano Ronaldo, soccer’s biggest star, announced that “Forever to the Moon,” a Cristiano Ronaldo-inspired collection of digital collectibles, is now available. This collaboration is the sixth release in their long-standing collaboration. Collectively, they’re combining Web3 tech with the sports industry to turbocharge fan engagement. The special collection hopes to bring CR7 fans closer than ever, providing them with unprecedented digital experiences.

Forever to the Moon includes 7,777 unique digital collectibles. Binance and Cristiano Ronaldo seek to provide fans with an opportunity to engage with the football star through this initiative.

Cristiano Ronaldo said of their cooperation, “I am very happy to partner with the best in the game and have more special moments to share with my fans. Sarah Dale, Binance's Global Head of Partnerships, noted that the collaboration demonstrates Binance's commitment to integrating Web3 experiences into sports culture. Binance claims to have more than 270 million users globally. Moreover, it’s taking an aggressive approach to encouraging the use of blockchain technology to increase fan engagement.

The “Forever to the Moon” collection became available to the general public beginning June 11. It was up and live through June 27, or until every single collectible sold out! Potential buyers had to pre-register on Binance and set up an account in order to buy the blockchain collectibles.

This new collection provides one of the best opportunities for seven extremely fortunate collectors to meet Cristiano Ronaldo and have their own personal “7 MINUTES with CR7.” Other prizes include tickets to Binance Blockchain Week, signed Eagles jerseys, and autographed Eagles footballs.

Through "Forever to the Moon," Cristiano Ronaldo and Binance aim to strengthen the bond between the football icon and his fanbase. With this launch, fans have more opportunities than ever to engage with Ronaldo and form meaningful connections with digital collectibles and shared exclusive experiences.