ToiletDust. Even the name is designed to provoke. But beyond the sexy branding and happy talk about this being “hilariously bold” innovation, is there real community, or something…different.

I’ve been seeing this project rise up in the crypto space over the last few weeks, and something just doesn’t smell right. It’s not the over-the-top irony – I’m all for a good spoof! It's the fervent, almost unwavering devotion I'm seeing online. This makes it sound like something else that I can’t quite put my finger on. Then it hit me: street food.

Viral Trends Fade, Hype Dies

Consider the cronut craze, the ramen burger madness, the moment everybody lost their minds over charcoal ice cream. Remember those lines around the block? The Instagram posts? That sense that this is the place you needed to be involved with? Where are those things now? Mostly forgotten. That’s because unlike today, they were driven by hype, not substance.

Is ToiletDust any different? They're launching an NFT collection in July, they're listed on Poloniex, they're trending on the Sui blockchain. Okay. So are a thousand other projects. Their press release – sent from Dubai on June 12, 2025 – just shouts “get on the revolution!” What is the revolution?

However, while it sounds tempting, the press release clearly says it is not investment advice and advises doing your own research. Great. Responsible. That disclaimer is a small life raft in an ocean of marketing making sweeping promises…well, just all sorts of things. Something that will put a smile on your face, and have you feeling like you’re in on the secret. Something that will make you rich.

Is Community Genuine, Or Manufactured?

That’s the real question, isn't it? I went digging. I lurked in their Discord. I scrolled through their Twitter feeds. I was even desperate enough to look up what “flushing the ordinary” is supposed to mean. And I saw a lot of enthusiasm. If others are eager to go with the catchphrase “crypto’s best community — family,” you may be outgunned.

I saw something else: an echo chamber. Dissenting voices were quickly shouted down. Skepticism was dismissed with charges of FUD (Fear, Uncertainty and Doubt). People who responsibly questioned the long-term sustainability of the project were labeled a hater. It's not uncommon, but it is concerning.

I’m not asserting all the participants in ToiletDust are blissfully idiotic automatons. I have no doubt that everyone involved is as enthusiastic as can be about the project and what it promises. It’s essential to identify the power of groupthink. This sense of awareness and transparency is particularly key in the rapidly evolving landscape of crypto.

NFTs: Investment or Digital Collectibles?

Let's be honest: for most people, NFTs are a gamble. The vast majority of NFT projects fail. The floor prices plummet. The "community" vanishes. You’re ultimately left holding a digital image, an asset that’s essentially worthless.

The promise of NFTs is intriguing. Verifiable digital ownership, unique digital assets, a new way to support artists and creators. The reality is often far less glamorous. Pump and dump schemes. Rug pulls. Environmental concerns. A whole lot of hype.

ToiletDust unites humor, toilet culture, and blockchain creativity. Its creative vision is to be the most influential collective of the next generation of Web3 storytellers. Ambitious. Is it realistic? Or is it another meme coin in NFT drag?

I am not a financial advisor. I'm a journalist. My job is to ask questions. To challenge assumptions. And to challenge you to question everything you read and watch. So, before you jump on the ToiletDust bandwagon, ask yourself:

  • Am I truly passionate about this project, or am I just caught up in the hype?
  • Am I willing to lose the money I'm investing?
  • Have I done my own research, or am I just relying on the opinions of others?

In the meantime, I encourage you to conduct your own fact finding. Don’t allow FOMO (Fear of Missing Out) to override your better judgment. Don’t fall for the siren song of quick profits and lose your shirt on a bad investment. So never fear challenging the status quo with your data—you just might have the compelling narrative that the public needs to hear.

ToiletDust’s ultimate success will depend on its ability to deliver on those expectations and create a true community. Yet, to truly succeed, it needs to navigate, with great competence and accuracy, the ambiguous waters of the burgeoning crypto landscape. To be clear, I’m not getting on the bandwagon just yet, and I’m watching from the sidelines with a healthy dose of skepticism. I hope you are too.