
Is Drink-to-Earn the Future of Loyalty Programs, or Just Another NFT Fad?
Remember when everyone was obsessed with Tamagotchis? We all promised they were the future of animal possession. Now they’re just sitting in a drawer, a colourful, anachronistic oddity. That's the question nagging at me as I watch the rise of "drink-to-earn" schemes like Rekt Brands' Abstract Apple sparkling water. Fad...