Drink-to-Earn: Genius Marketing or Crypto's Last Desperate Gasp?
NFTs and crypto as rewards Rekt Brands found success with their NFT-linked sparkling water, selling more than 220,000 cans. Abstract Apple, a limited-edition beverage that promised 10 “DRANK points” and “Abstract XP,” sold out within minutes. Before you crown this "drink-to-earn" model as the future of marketing, let's take a...
