Tag: fashion

Is this the effect Nike intended when it decided to launch into the metaverse? Let’s be honest—the NFT universe sometimes feels like the Wild West. Taking shortcuts and treating them as risk-free investments will take you directly off a cliff. This lawsuit, spearheaded by an Australian resident, Jagdeep Cheema, feels...

We all saw the hype. That promise of the metaverse, of owning a piece of the future, personified by those digital sneakers and avatars. Nike, a brand otherwise synonymous with innovation and aspiration, took the plunge into NFT marketplace with its acquisition of RTFKT. Now, with a lawsuit looming and...