Tag: drink-to-earn

Remember when everyone was obsessed with Tamagotchis? We all promised they were the future of animal possession. Now they’re just sitting in a drawer, a colourful, anachronistic oddity. That's the question nagging at me as I watch the rise of "drink-to-earn" schemes like Rekt Brands' Abstract Apple sparkling water. Fad...

NFTs and crypto as rewards Rekt Brands found success with their NFT-linked sparkling water, selling more than 220,000 cans. Abstract Apple, a limited-edition beverage that promised 10 “DRANK points” and “Abstract XP,” sold out within minutes. Before you crown this "drink-to-earn" model as the future of marketing, let's take a...