Cristiano Ronaldo and Binance debut “Forever To The Moon” Digital Collectibles, the newest member of the CR7 family. This new initiative provides fans with regular opportunities to win unique prizes and experiences. It further deepens the ties between Web3 technology and sports culture.

Plus, if you’re a new Binance user, we’ll give you one of our “Forever To The Moon” collectibles for free! Simply sign up for an account and go through the Know Your Customer (KYC) identity verification process from June 11 to June 27, 2025. As part of their gamification offerings, each of these collectibles gives owners the opportunity to win different prizes.

Prizes consist of 770 tickets to Binance Blockchain Week, 77 signed jerseys, and 17 autographed footballs from Cristiano Ronaldo. The most coveted prize is exclusive access to "7 minutes with Cristiano Ronaldo," offering a personal interaction with the football icon.

Owners of the “Forever To The Moon” collectibles will have the chance to win signed footballs and jerseys. For the luckiest of fans, there’s even a chance to meet Cristiano Ronaldo in real life! On top of that, if you own all CR7 collectibles from Drops 1-5, you’ll unlock five mystery boxes!

It's always a pleasure to share special moments with my fans, and this is what happens with my partnership with Binance, where we bridge the digital space of Web3 and unforgettable physical experiences in a powerful and engaging way. This new collection further brings real-world benefits to the fingertips of my fans, while rewarding those who have been on this amazing innovative journey with us and it is an honor and privilege to be part of that. - Cristiano Ronaldo

CR7 collectible holders will be able to show off their digital wares in a private Telegram Group. Within this group, they can participate in various activities to earn additional mystery boxes, enhancing the engagement and community experience.

Football fans are passionate and very engaged with their idols worldwide, and collaborations like the one we have with Cristiano Ronaldo demonstrate our long-term commitment to embedding Web3 technology and experiences into sports culture. With Web3 adoption rising, we are proud to lead on technology that more than 270 million of our users trust to power the next frontier of fan engagement – which is universal, and can be tailored to any sport, and accessible from anywhere in the world. - Sarah Dale, Binance Global Head of Partnerships

It’s no wonder that Binance today has 270+ million users in 100+ countries. In doing so, they want to use this unprecedented collaboration to introduce Web3 technology to the sports world. This initiative not only rewards loyal fans but introduces new users to the potential of blockchain technology.